By COLlive reporter
Photos by Baruch Ezagui
New Yorkers and tourists heading out for lunch on Thursday, April 14, were greeted by an unexpected surprise – “Chabad’s army tanks.”
A parade, consisting of 61 motor homes, known as “Mitzvah Mobiles,” rolled through the streets of Manhattan, to raise awareness of the upcoming Passover holiday.
It was organized by Mitzvah Tank Organization under the auspices of the Lubavitch Youth Organization in honor of Yud Aleph Nissan, the Rebbe‘s birthday.
The Mitzvah Mobiles traveled throughout the New York metropolitan area, inviting men, women and children to come aboard to learn more about the Passover holiday and receive Shmura Matzah.
The effort is also part of a global campaign by the Chabad-Lubavitch movement to increase Passover awareness and participation.
Over 4 million hand-baked Shmurah Matzahs will be distributed by Chabad this year. In addition, millions of Passover guides in 17 languages will educate people on the meaning and practices of the holiday.
“The Rebbe taught us that we must share what we know and have with others, who may not have had the opportunities as we have had in learning and experiencing the holiday,” said the organizer Rabbi Mordy Hirsch.
“As Chabad emissaries across the globe will be working feverishly to provide Jews with matzahs, holiday guides and organizing public Passover seders, we will be covering NYC with Mitzvah Mobiles distributing Passover provisions and teaching about the holiday.”
The parade left from from Chabad-Lubavitch World Headquarters, 770 Eastern Parkway in Brooklyn, at 10:30 AM and headed to the Manhattan Bridge, on Sixth Avenue to 59th Street and down Fifth Ave to. 24th St.
After the parade, each Mitzvah Mobile went to its designated location inviting people of all ages, and from all walks of life aboard, giving them the opportunity to do a mitzvah on the spot.
You put hours of work into this parade, great job!!!!
THET IS CHABAD
Simply amazing, so inspiring, the Rebbe must be very proud of his chassidim!!
the tankist long live ………………… keep it strong
american ,you are the best!
kol a kavod from paris
i like the green, blue and grey…
AND FROM ZURICH !!!!!!!
Jonah alpert! U da man!
so gishmak… ur a true inspiration
go uncle moishi your the best
love schmukler crew
Go yankees
when there is a mitzvah tank, there’s Meir
Great job Moishe and Mordy
GO LANSKY—– YOU R THE MIVTZA KING!
BEAUTIFUL!
who ever took these pictvures is 5 star/knows what hes doing. these photos are 3DDD. amazing. thanks
bikers rock
It was great to see you on the motorcycle today, we are so proud.
Crown Heights! 🙂
you ar the best
Rocking as always
PS – Tuck your shirt in 🙂
go berel lerman!!!
ur the best wow!!!!!
Great to see some photos of the Rebbe’s Riders inaugural ride! http://www.rebbesriders.com
you guys are the best
Levi Kensington and Levi Crown Heights, great job!!
Your the best!!!
Your friend from Africa
go yaakov and all the kids that are in the Flintstones family you guys rock we love you all
GO YONATAN AND MEIR YOU DID AN AMAZING JOB WE ARE SO PROUD OF YOU GUYS 🙂