An innovative campaign to help Kallahs in need launched over one year ago, with Rebbetzin Laya Klein, Mrs. Raizel Wolvovsky and other prominent Crown Heights women at the helm. Since then, the Bridal Giving Boutique has served over one-hundred young ladies, with designer clothes, shoes and accessories which they shop out of their Crown Heights showroom at no-cost.
As the Bridal Giving Boutique launches a new $54,000 raffle campaign to assist engaged and newly-married young ladies, the board members Rebbetzin Laya Klein, Subie Rubashkin, Raizel Wolvovsky and Miri Gourarie sound off on what inspired them to become the leadership of the Bridal Giving Boutique.
“I’ve been a kallah teacher for many years and have always seen a need for an undertaking that would bring joy to a kallah by giving her the comfort of knowing her needs are being taken care of,” said Rebbetzin Laya Klein. “This project fills a very important void. Hachnossas kallah is a mitzvah that has no measure, and the reward is very great.”
“I’ll never forget the excitement and butterflies of shopping with my mother before my wedding,” Mrs. Miri Gourarie recalls, “what a bonding experience it was, to try on all those dresses and gowns and make sure everything was just right. I feel blessed to have had such magical, warm memories and I want nothing more than for every bride to feel that same excitement.”
“Being a kallah is such a special time, usually the kind of thing a girl dreams about from a young age,” said Mrs. Subie Rubashkin. “Helping a girl feel a little more special by easing her burdens is an honor. We want every kallah to feel like a princess from the moment she steps into the showroom. I feel lucky to be a part of this.”
“Even before an engagement, very often the Kallah to be BE”H, has concerns about how finances will allow her to be happy,” said Mrs. Raizel Wolvovsky. “Knowing that there is Hachnosas Kallah to help provide beautiful outfits, is very comforting. It allows the young lady to start her new life with more ease and SIMCHA! A most important ingredient, L’Chaim!”
The boutique’s director, Dassie Hecht, shares this remarkable story about Rabbi JJ Hecht which inspired the launch of the Bridal Giving Boutique.
Rabbi Hecht found one of the Emunah campers crying all by herself. She told him how the other girls made fun of her, she owned just three dresses, they were all dirty and laundry wouldn’t be done for another week!
Rabbi Hecht went to her bunk, brought her things to the laundry room and did her laundry on the spot. A few days later there was a special delivery to her bunk, new clothes for Shabbos!
The heartbroken little girl was now glowing with happiness, not because of the gifts but because somebody cared for her and wanted her to feel happy.
This story moves me every time I remember it and it’s exactly the kind of love and attention that every kallah deserves.
Let’s keep this story alive! Join the Bridal Giving Boutique $54,000 raffle campaign to help every kallah feel beautiful and cared for.
Visit http://tinyurl.com/rebbecoin to buy your ticket for a chance at a Rebbe coin embedded in a custom diamond necklace or bracelet, sponsored by Kirsch Jewelers לע”נ חי’ בת יצחק הלוי.
The winner will be drawn on 14 Kislev, November 30.

I was and still am very moved by this story of a hero to many R’ J.J! Thank you for the organizers. Great tzedakah
I have been there and just want to say thank you Dassie for creating this and taking the stress off us!