Shanken News Daily (with COLlive)
New Jersey-based Royal Wine Corp. has a hit on its hands with Impact “Hot Prospect” Bartenura, a premium Italian label that has nearly doubled in volume since 2008, depleting 247,000 cases in 2011, according to Impact Databank.
This year, Royal Wine CEO David Herzog says Bartenura will likely reach 400,000 cases on a volume increase of 60%.
Bartenura, like the rest of Royal Wine’s portfolio, is a Kosher wine supervised by Rabbi Gershon Mendel Garelik, Chabad’s Head Shliach in Italy. (The company does as much as 50% of its volume at Passover, which starts on Friday evening.)
Bartenura’s Moscato varietal ($14.99 a 750-ml.) is doing particularly well, leading the company to launch a Moscato Rosé in December and a Sparkling Moscato ($17.99) last month to select markets, with nationwide distribution to follow.
The Moscato trend appears to be helping Royal Wine penetrate non-Kosher markets.
“I’d estimate about 85% of our Bartenura Moscato sales are outside of Kosher,” Herzog tells Shanken News Daily. “It sells very well in urban markets and among females in general.” The Maryland/Washington D.C. area has been among those driving growth for the brand.
Across its portfolio, Royal Wine expects a 20% volume advance this year. In addition to Bartenura, the company’s lineup features Kosher wines from California (under the Herzog label), Oregon, Chile, Israel, Italy, France, Spain, Australia and New Zealand, ranging in price from $11.99 to $75.
“The hottest price point right now is around $20,” Herzog says. “There’s tremendous growth there. But we’re moving a lot of cases up to the $40 mark and above.”
go riki herzog!
Herzog, tells them how they supported the previous Satmar Rebbe, Reb Yona Herzog was very close to the previous Satmar Rebbe and lived next door to the Satmar Bais Medrash.
In 1848 the Herzog family establishes a winery in the small Slovakian village of Vrobove. In that same year Francis-Joseph becomes Emperor of Austria. The Rest of the Story: So what’s the connection between the Emperor of Austria and a little winery in Vrobove? A whole lot. The Herzogs made an off-dry Riesling. Francis-Joseph I liked it so well the winery became his sole supplier. All went well until the Nazis arrived in the 1930’s and took over the winery. Ultimately they were replaced by the Communists. Reb Yona recommenced the wine business with several partners in the United States.… Read more »
gates
Harkhams wine from Australia is the best, it’s distributed by herzog to the states, me and my family love it and order more cases every month… & their aziza’s shirraz wine just became 2nd to best prize in the world in the goyisher velt..
Go Herzog’s