A cash register display of bright yellow cards has been added to many Crown Heights stores recently, courtesy of the Yad L’Shliach organization.
These cards, in denominations of 1,3 or 5 dollars, is a simple and instantaneous way of supporting our shluchim around the world while you shop.
When you’re picking up that new delicacy for your family at Kahan’s, House of Glatt, Empire Kosher or Kosher Town, think about our amazing shluchim on the front lines. Kosher goodies are not available in their towns and even if they were, many shluchim just wouldn’t be able to afford them.
So what can you do? Grab a yellow card and hand it to the cashier to be rung up with your groceries. That one dollar (or three or five) multiplied by hundreds of customers will quickly generate $1,000 checks to be sent entirely and directly to a financially-strapped shliach.
We are proud to report that to date, Yad L’shliach has already sent out $3,000 as a result of this yellow card project – and it’s only a few months old!
So the next time you see the yellow cards, give one to the cashier first – it will turn a mundane shopping trip into a sacred experience.
Benny looks realy dierent