By COLlive reporter
Numerous Chabad shluchim have adopted, in rapid succession, a new fundraising process that they claim has changed the way they raise funds for their institutions in recent months.
Charidy launches a 24 hour long campaign on behalf of an non-for-profit organization that empowers charity givers by quadrupling the contribution with matching funds from 3 lead donors.
“The reason a 24 hour campaign works is the matchers,” says Charidy CEO Yehuda Gurwitz, “Every campaign is required to have three people who match the donations given during the challenge. This means that all donor’s donations are quadrupled. We’ve seen this, combined with the 24 hour rule, cause an increase in donations and engagement of donors.”
Charidy’s process if a different system than almost all fundraising and crowdfunding sites. Sites like Razoo rely on ongoing donations and sites like Indiegogo have thirty day campaigns.
Indeed, shluchim have raved about the effect Charidy has had on their fundraising.
“We made our goal in four hours,” says Rabbi Zalman Tiechtel of Chabad at Kansas University. “The only regret I have is that I didn’t do it triple the size… I totally underestimated how powerful Charidy really is. The biggest thing for me was the amount of current students and young alum who contributed. Kids who never gave before, even when asked.”
According to Rabbi Yochanan Rivkin of Tulane, “Because of my Charidy campaign, I raised $21,500, and I estimate that $16,000 of that was money that I would not have raised otherwise.”
COLlive was told that in under 6 months, a total of 100 organizations have raised over $4 million. The vast majority of those were Shluchim.
Charidy has been quietly growing as well. With little fanfare, their site went public after being in private testing mode for months. They are planning to launch an all-new design and more features, such as “bonus rounds” in the near future.
And with this growth has come new boundaries being crossed, including non-Chabad, Jewish and secular organizations joining into the mix, such as ARK RAIN Wildlife’s recent campaign.
“As we’ve begun to break out,” said Gurwitz, “we’ve become more and more aware that it is all thanks to the shluchim. We are immensely grateful.”
VIDEO:
go yehuda kirsh great helpfull and a real mench
As a matching donor on 4 or 5 Charidy campaigns, I can attest to the fact that they are extremely effective at attracting new donors and make it far easier for the organization to fundraise money. Everyone feels part of a much bigger while which is the real truth of giving money but Charidy allows that truth to be made very clear. Kudos to charidy for creating the site and for all those who think that maybe their school or someone else should do it, go ahead and put it together. They not only bring in money; they bring a… Read more »
i hope something could be done for our schools
loved to see my money grow when i donated to mei chaya mushka
https://www.charidy.com/chabadnorthbrook
our campaign was very exciting, we had it displayed on the wall and had a crowd all day watching.
the students loved it
Awesome picture of all those campaigns up there!
GO CHARIDY!
I want to take the opportunity to thank you for your help guidance dedication and honesty. I won’t make this comment too long but to put it mildly Charidy is sure lucky to have you. Keep up the great work. Forever grateful.
My brother ran a campaign with them, he raised 24% over his goal!
I think the best part was the excitement the campaign created, it was the first time it was exciting to give and be a part of.
Maybe all the schools can do the fundraising to improve the financial situation ….