Rabbi Chaim Gurevitch’s Last Mitzvah Turns Into a Campaign

By COLlive staff

A campaign to expand the reach of ‘Mivtzah Matzah’ to many thousands of Jews in memory of Rabbi Chaim Gurevitch a”h, has taken off.

Over 600 Shluchim have already each pledged to reach at least 14 new Jewish people who have never celebrated Pesach with Shmura Matzah before. The goal of the campaign is to reach at least 12,000 Jews ahead of this Pesach holiday.

The campaign was launched, as his family concludes reciting Kaddish on Thursday, 2 Adar, with lead support from Reb Menachem and Dini Gurevitch and is being coordinated with the help of Avrohom Green of the Shluchim Office.

Rabbi Gurevitch energetically dedicated his life to the Rebbe’s Shlichus and Mitzvah campaigns. With his unique passion for Mivtzah Matzah, he would leave no stone unturned, ensuring that everyone in his global circle of acquaintances had Shmurah Matzah for the Pesach Seder.

“It is so painful, yet at the same time, so meaningful that his tragic and untimely passing came about in the midst of the very act of Matzah distribution,” his children said.

To honor Rabbi Gurevitch’s legacy and expand his dream of reaching many Jews with this precious Mitzvah, Shluchim have been encouraged to pledge to reach even more Jews, and will receive 14 boxes of Matzah subsidized by the campaign.

To join family and friends in honoring Rabbi Gurevitch’s great legacy, click here to participate in the campaign.