Primo and Sacho Kapota: The Future is Waterproof

By Libby Herz

Primo and Sacho Kapotas, located in Primo Hatters and led by Mendy Sacho, is redefining the world of high-end clothing for the frum community with an emphasis on quality, innovation, and craftsmanship. The store has built a reputation for its luxurious kapotas, suits, and menswear, and now its cutting-edge technology and materials are setting them apart from other brands in the market.

“I’ve always believed in blending tradition with innovation,” says Sacho. “We’ve taken the classic kapota and added something special—modern technology and premium materials to make it more durable and functional.”

Primo and Sacho Kapota’s newest innovation is its kapota line, where Sacho has introduced a fabric that combines Super 180 wool with cashmere, offering a luxurious feel while maintaining strength and weight. Sacho also took inspiration from high-end Italian designers and incorporated nanotechnology into the fabric. “We’ve added a special nano particle to the threads,” says Sacho. “It repels water and stains. This isn’t a rain jacket, but it’s certainly more resistant to the elements.”

This breakthrough fabric means the kapota can withstand everyday challenges like spills and rain, with the added benefit of maintaining its shape even after exposure to moisture. “It’s designed to last, and people are starting to see that,” Sacho explains. “When someone spills on this fabric, the stain will just bounce off. It stays fresh for longer, and that’s a real advantage.”

Primo and Sacho Kapota also uses canvas material rather than fuse, a key feature that sets their kapotas apart. The canvas is woven in a way to keep the garment breathable and comfortable, while still offering the robustness expected from a high-end garment.

Aside from kapotas, Primo and Sacho Kapota has expanded its product line to include suits, shoes, and shirts, each with the same focus on quality and customer satisfaction. The store’s new shirt collection is particularly noteworthy. “We’ve made our shirts machine washable with wrinkle-free, 100% cotton fabric, and they come with removable collar stays,” Sacho says. “They’re upscale shirts, but designed for everyday use. No need for dry cleaning.”

The store is also known for its custom-fit services, offering a wide range of sizes and styles. Sacho mentions, “We’ve been able to create the perfect fit for frum men—tapered shoulders, enough room around the stomach, and sizes up to 60, starting from 34. Every kapota comes with free tailoring to make sure it fits just right.”

Primo and Sacho Kapota has carved out a place for itself as a leader in frum fashion, gaining recognition for its innovative approach to menswear. “We’ve had comparisons to big names like John Paul Gaultier, and I take that as a compliment,” Sacho adds. “We’ve elevated the kapota, and now people are stepping up their game in the frum world.”

With its designer shoes, including the Sartorio Sacho brand, plus suits, and high-end kapotas, Primo and Sacho Kapota is offering a shopping experience like no other. Sacho’s passion for creating the perfect fit and using the finest materials has made Primo and Sacho Kapota a trusted brand for frum men who want both style and functionality in their clothing. “People know us for Primo wool blends, but we’ve taken it to the next level with our fabric and custom designs,” says Sacho.

As the store continues to grow, Sacho’s vision remains clear: “We want to keep innovating and be the best,” And with the combination of advanced fabric technology, fine tailoring, and a dedication to customer satisfaction, Primo and Sacho Kapota is undoubtedly on its way to achieving that goal.

Visit them at 366 Kingston Ave or online at kapotas.com to discover exceptional craftsmanship.

Kinus Sale: 50% off all suits.
366 Kingston Ave, Brooklyn, NY 11213