Toveedo is a recognized household name, and it continues to grow and flourish as the reliable Jewish media subscription based website. The demographic is ever expanding and catering to many different factions of Jews. One thing has become clear over time though, that there is a need within our own community not being served to the fullest degree.
As was noted in the COLlive Magazine interview with Toveedo CEO, Chaim Hershkowitz, creating a space for the interconnected Lubavitch community has always been an integral part of his work. It is the passion project that propels him ever forward.
Following the success of The Rebbe’s Niggunim 1 & 2, and constantly being approached on the street by proud community members, Chaim felt the time had arrived.
He sat down with many Rabbonim, Hanhala members, and esteemed community members to ensure that this website was done to the highest standards possible. With the help of Hashem and the Rebbe as his guide, the endless hours and financial resources that were demanded of him, have borne fruit. Thus Tafkid.com has finally become a reality. “We are thrilled to bring to our beloved community this niche-specific website, a place where our pride shines through like the lamplighter the Rebbe insists we be!” Hershkowitz says.
Tafkid.com will be’h launch on Gimmel Tammuz, following a live kickoff farbrengen like never before. It will be the platform uniting our international Chabad Lubavitch community. Enabling access to all of its high quality content, and making it available in one place, something that is unprecedented until now. Professional school productions, epic storytelling, parsha videos, nostalgic camp plays, Kinus Hashluchim videos, and beyond! Content will constantly be added in addition to going through our rigorous and selective process, before being approved. We won’t stop there; in keeping on track with Niggunim 1 & 2, Tafkid.com will create and release its own exclusive content for subscribers to Tafkid.
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To partner with us in this exciting initiative click here.
We are confident that you will love being a part of our Tafkid community, and we can’t wait to greet you there!







Yasher Koach on this new endeavor. It should go מחיל אל חיל.
Question can we use our existing toveedo to login?
So nice to see all the great things that Chaim has been doing for our dear children. Toveedo is such a great alternative to all the other shtus. Wishing you much Hatzlacha!
This sounds awesome tysm. If tzivos hashem ralleys and my maor could be added as well that would be amazing.