Led by Michal Eisik, CopyTribe is a 7-month university-level certification program that provides every foundation you need to launch a rewarding copywriting career. It’s graduated 464 copywriters and designers to date. Registration for the once-a-year cohort is currently open, until 11:59 pm ET this Thursday, June 20. Read on to learn more.
You’re a good writer.
You hear about people who “do copywriting” successfully, and it sounds appealing:
- Stimulating work
- Flexible hours
- Nice earning potential
- Best of all: using your (solid) writing talent as the basis for a career.
You might not even be sure what copywriting is exactly — but it sounds like something you could be good at.
The question is how?
How do you adapt your natural writing skills into a copywriting career?
For nearly 500 copywriters, CopyTribe is what has helped them transform from “strong writer” to “confident copywriter” — and it may be a good fit for you too.
What is CopyTribe?
CopyTribe’s story starts with Michal Eisik, a speech therapist-and-magazine-writer-turned-owner of a successful copywriting agency. “Ten years ago, it was hustle, hustle, hustle. I was working long, tiring days as a speech therapist, then burning the midnight oil to meet magazine deadlines,” she remembers.
Michal’s transformation didn’t happen overnight. “It took a while for me to figure out how to make copywriting into a steady, long-term career that’s flexible and lucrative,” she says. “I made plenty of mistakes along the way.”
Today Michal runs a copywriting agency that specializes in web copy for tech companies, with projects that range in dollar value anywhere from $10-30K.
“Copywriting is an excellent career option for the strong, frum writer,” Michal says — for a number of reasons:
- Remote options with flexible schedules are common.
“You can’t beat the commute to a home office!” Michal says.
While some copywriting positions require in-office work, the career as a whole lends itself to a flexible lifestyle that can easily accommodate Yom Tov and school plays.
- Pay ranges are respectable.
“It’s no secret that frum life is pricey,” Michal says. “Copywriting can help you earn more for the hours you work.”
Copywriters who work full-time for a company in-house typically earn between $55-90K annually, depending on experience and skill. Freelancers have even higher earning potential: anywhere from $100-$250K per year is fairly common for experienced and talented freelancers who’ve invested significant time and effort into their businesses.
- It’s an interesting career that offers a range of project types and styles.
Copywriters can work on a variety of marketing assets: websites, ads, brochures, fundraising campaigns, email newsletters, even video.
Some forms of copy are more creative, while others are more informative or technical. Depending on your style and strengths, you can choose the type of copy that best suits you.
- The work can be rewarding.
Copywriting can enable you to contribute to the world in meaningful ways. Copywriters can choose which projects they want to work on and which businesses or organizations they want to work for.
Many CopyTribe graduates write for companies that are doing impactful work, or for causes they believe in and are meaningful to them.
- It’s an ever-evolving field ripe with opportunity.
Millions of businesses need copywriters to help them write their marketing materials.
“People ask me: Is the field saturated?” says Michal, “I tell them: Google the number of businesses in the US alone! We have seen, cohort after cohort, that CopyTribe graduates who are willing to pursue opportunities, work hard, and climb the ladder are seeing success.”
- AI advancements have given copywriters a powerful tool to provide stronger, better work in less time.
“Some have become wary of creative fields like copywriting because of the AI revolution we’re living in,” says Michal. “But if you know how to use it, you’ll actually become a better — and more sought-after — copywriter.”
(This is why CopyTribe includes two dedicated modules on AI: members learn how to combine the best of human strategy and creativity with AI’s inherent efficiency and comprehensiveness.)
Overally, copywriting is a career that enables talented writers to boost their family income in a flexible, lower-stress way.
And this is why Michal created CopyTribe: to help strong writers in the frum community (both men and women) build a meaningful career in this field — with full mentorship and support.
The program — now in its 7th year — offers 2 tracks.
| Confident Copywriter
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Confident Copywriter + Profitable Freelancer
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CopyTribe gives strong writers a proven path to transform their talent into a professional career.
What makes CopyTribe different from other copywriting programs?
“CopyTribe is not for everyone,” says Michal.
If you’re looking for a self-paced course you can plod through on your own — CopyTribe is not for you.
“But if you’re looking for an immersive program experience with live classes, deep mentorship, expert feedback, and lifetime support from a community of talented peers — and you’re ready to work hard and apply yourself — you’re exactly the person we want in CopyTribe,” says Michal.
5 factors separate CopyTribe from other online copywriting courses:
- Live classes
“Ever try to watch an endless stream of talking heads?” Michal asks. No matter how much critical information is packed into those classes — they’re simply too boring. “Maybe you’ll be able to hold your eyelids open to watch one, two…and a half videos, but you never get the full value, and you rarely end up completing the course.”
In contrast, CopyTribe classes are presented live, generally around 1:45 pm Eastern. Each runs for about an hour — including an interactive Q&A session at the end. “Because the classes are live, you’re more likely to actually show up and engage in class — and extract the powerful knowledge nuggets you need for your copywriting career,” Michal says.
And yes, every class is recorded so if you can’t make it, you can watch at your convenience (or watch again, whenever!).
- Engaging, zero-fluff content
Anyone can ramble and puff up a handful of points for an hour. Michal doesn’t do that because she’s allergic to fluff — and she knows every member’s time is precious. Her classes are interesting, thought-provoking, sometimes surprising — and always entertaining.
“For each concept, we give tons of examples with fascinating ads, websites, and campaigns that ensure you absorb what you’re learning,” says Michal. “Past members have told us that they actually look forward to class, because it’s an immersive, engaging experience.”
Plus, over 7 years, the program content has been refined, again and again, to ensure you get the most updated and digestible value in every minute.
- Accountability
“I’m not out to fill spots,” says Michal. “If you join, I want you to actually complete the program and get the most out of it.”
That’s why homework — called “challenges” — is a key part of CopyTribe. The assignments, each with a deadline, force you to integrate the principles you learned in class and apply them by writing actual copy. Then your work is carefully reviewed by experts who give you detailed, actionable feedback on what you’re doing right — plus what you can improve.
“Members LOVE the copy coach reviews,” Michal says. “They’re full of positive comments that lift them up, along with insightful feedback that makes their work better.”
- Mentorship
A personalized, supported journey is a vital aspect of CopyTribe. In addition to specific feedback on your challenges, you can ask questions about program content, a client issue, or any copywriting concept you might be struggling with. A team of excellent, experienced moderators — all professional copywriters themselves — are available with regular office hours to answer questions and provide support.
“We want to make sure members understand and integrate every concept taught,” Michal says. “When you hash things out with a mentor, you sharpen your understanding.”
In addition, personal mentors — all successful CopyTribe grads — get matched to members to serve as their point-person throughout the program.
- Alumni community
When you’re a freelancer without a network, it’s easy to feel overwhelmed and unsure. That’s why CopyTribe’s private member-only Slack community is so valuable. It’s a safe space for asking questions, offering your own expertise, networking, and yes, venting about a troubling client. (It happens to everyone!) Your fellow CopyTribers have your back and serve as your support system and network long after the program is over.
“We have 500+ talented writers and designer alumni, all at different stages of their careers, from across the world,” says Michal. “The group is buzzing with questions, information, resources, and job postings. CopyTribers love hiring other CopyTribers!”
[Note: men can join CopyTribe too! They will be part of a general cohort that has its own Slack community.]
30-day money-back guarantee
CopyTribe is not a cheap program, and it’s not for everyone.
“We realize this is a significant investment,” says Michal. “That’s why we give every member the chance to try out the program. If, after a month, they see it’s not for them — they can get their money back in full.”
This 30-day money-back guarantee enables you to participate in everything CopyTribe has to offer for the first 30 days. If it’s not a good fit, let them know and you’ll get all your money back, no questions asked.
Is CopyTribe for me?
If you’re a strong writer who’s considering copywriting — or if you’re a dabbling copywriter and want to upgrade your copy, marketing strategy, and business skills — check out CopyTribe.
If you’re unsure whether your writing or other background makes you a good fit for CopyTribe, you can complete the optional application. CopyTribe staff will review your responses carefully and give you an honest assessment as to whether you are likely to benefit from joining CopyTribe.
And if you do decide to join — in the 7 intense months of this graduate-level program, you will get the knowledge, skills, critique, mentorship, and accountability you need to grow your copywriting career with confidence.
Registration for CopyTribe is now open, but only for a few more days.
Doors close on Thursday June 20th, 11:59 pm ET. For more information and to register, check out CopyTribe.
