By COLlive reporter
A surprising bestseller in the Kehot bookstore in Brooklyn, NY: a booklet that can only be used once in 28 years. That’s maybe three times in a lifetime.
“Birkat Hachama According to Chabad Custom – Annotated Edition” has sold over 11,000 copies to date, COLlive has learned.
The 15 page publication contains a compilation of Chabad customs related to the special occasion of the Blessing of the Sun – recited this year on Erev Pesach, 14 Nissan 5769 (April 8, 2009).
It includes the full prayer for the unique occasion in a user-friendly format and transliteration of the Hebrew text.
“Shluchim have been ordering the booklet in mass amounts,” Kehot store manager Rabbi Avraham Holtzberg told COLlive.
Lubavitch communities and Chabad Houses around the world are holding public events to recite this relatively short but unique prayer.
A lengthier version, the 167 page “Order of Birkat Hachama” with laws and customs by Rabbi Chaim Rapoport of London, UK, is selling well too with over 6000 copies sold.
For more information visit Kehot Online
Nasty accusation in #1. Whose pockets? And do you have a camera pointing to those pockets??
Stam sin’ass yisrael.
Rabbi Rappaport’s essay, printed in the yellow booklet, got very good reviews from people in the know, Rabbonim etc. Also, it is very readable even for regular people (not lamdonims).
Congrats to the young rabbi and rising star in the Chabad literary world, and thanks to Kehot for bringing him to the public once again.
170 Pgs not 280, a bit of exageration, no?…
2. The Meshichist’s printed also thier own Birkas Hachama which sold 5, 000 copies. a THOUSAND less than KEHOS
SHAME ON KEHOS!!!!
At $1.45 per item, they’re really running to the bank!!
April fools!
UM…Is that Thursday, April 8 Lubavitch time…?
Guess they have some more money to put in their pockets.