Rabbi’s Letter Boosts DVD Sales

A letter released by Rabbi Mordechai Shmuel Askenazi, Rov of Kfar Chabad 2 months ago has resulted in a 25% increase in purchases of DVDs.

The letter stated that:

“I wish to address the great importance of setting specific aside times to watch videos of the Rebbe.The benefit it provides, in general – and in particular, tothe Chasidishe atmosphere in the home, cannot be emphasized enough.

“This is especially relevant to our children who did not merit to see the Rebbe in person. In the 14 Teves Hayom Yom the Rebbe states: “The gesture of a Tzaddik, and even more so, gazing upon him or hearing his voice, must achieve an impact that will never be forgotten.”

“I was overjoyed to hear that Rebbe’s Sichos on Living Torah will now be accompanied by a children’s narration in Hebrew. This is an opportunity for the family as a whole to join and strengthen this practice, and to permeate the entire home, connecting with the Rebbe by being actually able to see him.
Many have asked, and I have told them: Maaser monies may be used for this purpose.

“I conclude with the very words of the Rebbe on the importance of gazing upon visions of a Rebbe: “There are those who were never in the Rebbe’s presence…who are now able to connect… One of the methods is by picturing the Rebbe. Those who merited a Yechidus should picture the image of the Rebbe as he was during the Yechidus. And those who never saw the Rebbe should imagine his countenance through the means of a photo.

“Picturing the Rebbe is, in a way, like seeing him – it has a certain advantage even beyond studying his Torah, in the same way that seeing a person is greater than hearing them. Concentrating upon the image of the Rebbe will enhance one’s understanding and awareness, even if until now this was not the case. (Hisvaaduyos 5710, p. 50-51).”

To this end, JEM has announced a massive 1 week sale in honor of Yud Shevat, the day the Rebbe accepted leadership of Chabad-Lubavitch.

Until Friday, January 17, all their videos will be discounted steeply – between 40 and 50% off.Their brand new book “Seeds of Wisdom” will also be sharply discounted during this week.

“Complete your collection of videos of the Rebbe,” Danny Freundlich of JEM’s membership office said. “They’re a tremendous resource for you, your family – and especially your children.”

Freundlich noted that in recent years, institutions – such as schools and Chabad Houses – have taken the opportunity of JEM’s steep annual sale to build lending libraries of videos of the Rebbe.

Come by the JEM office at 784 Eastern parkway, 4th floor, Mon – Thursday 9:30 – 6:00 and Friday till 1:00 or online at JEMstore.com/v/sale